Xin Labs is a brand book created for a fictional brand. Xin Labs is inspired by the use of Traditional Chinese Medicine in modern skincare. This brand book will showcase my ability to explain and create different components for the brand's identity.
~ Outdated mockup and moodboard
~ Minor layout mistake or missing component
~ Updated mockups and moodboard
~ Layout fixed and missing component has been added
These are ideas I came up with for my brand while brainstorming for my mind map. The purpose of this is to help me keep my ideas organized, as well as to help me remember the brands focus later on.
The moodboard displays pictures and colors that helps visualize the brand.
On the left we have the logo drafts. For the logos, I wanted it to be something traditional. I had a couple ideas that include a palace entrance, badge, and wax stamp. At the end I decided on a calligraphy style logo as I feel it suits my brand the best, while keeping it's traditional aesthetic.
While working on this project, I got to explore different brands as well as how to create one. It was difficult at first but I enjoyed the process. I also found Indesign quite interesting while learning about this software. Overall, the brand book itself has slightly improved and I am more satisfied with it. There were changes that needed to be made but nothing major that would've affected the entire thing itself.
